Unlock the Power of HNWI Insights

To succeed in the competitive luxury goods market, reaching the prospective audience is key. The target audience comprising of affluent individuals are referred to as High-Net-Worth Individuals (HNWIs). 

If you are active in wealth management, luxury travel, luxury goods or premium real estate, discover how Drimble Data can help you achieve measurable results by effectively targeting HNWIs in the Netherlands, the Emirates or Globally. Drimble Data is the powerful database behind the brands Drimble.nl and Drimble.com.

What are HNWIs and why should you target them?

Individuals with investable assets of at least $1 million, excluding their primary residence, are known as High-Net-Worth Individuals (HNWIs). Based on their net worth, these people are divided into three groups:

• HNWIs: $1 million to $5 million
• Very-High-Net-Worth Individuals (VHNWIs): $5 million to $30 million
• Ultra-High-Net-Worth Individuals (UHNWIs): More than $30 million

HNWIs are key players in the global economy as they hold significant purchasing power and have a high demand for luxury products, premium services and are actively seeking investment opportunities. Being able to reach and effectively engage with this audience can have a significant increase in your ROI due to their high transaction volumes and loyalty to exclusive and high-end brands.

The Growth of the Luxury Market

The luxury market continues to grow strong worldwide, driven by evolving consumption patterns, increasing globalization and technological innovation. 

Key trends in the growth of the luxury market include:

• Emergence of New Markets: Regions such as Asia and the Middle East are showing a surge in demand for luxury goods and services, especially due to a growing HNWI population.
• Digitization: Luxury brands are investing in digital channels in order to more effectively reach and engage with HNWIs, while keeping a focus on offering  personalised and distinctive customer experiences.
• Sustainability: More and more consumers, including customers in the luxury segment, prefer sustainable and ethically produced products, which create new opportunities for brands focused on eco-friendly innovations.

These trends highlight how important it is for brands to have high-quality data and business insights in order to identify opportunities and determine if they can tailor their strategies in order to meet the demands of today’s HNWI.

Fun Fact 1: Number of UHNWIs by Country

The list of countries with the highest number of Ultra High-Net-Worth Individuals (UHNWI) as of 2023 is as below.

Fun Fact 2: HNWI Migration by Country

The countries with the fastest-growing net inflow of HNWIs in 2024 are listed below.

How Are HNWI Insights Created?

Drimble Data’s analytics and research team is dedicated to creating transparent and data-driven solutions. Drimble Data collects data from diverse sources to provide in-depth insights. On a daily basis, we collect and structure our data consisting of:

• Public Data Sources: Corporate documents, real estate information and government registries, form a foundation of verifiable information.
• Market Data Partnerships: Collaborations with financial institutions and market leaders increase the depth and accuracy of our datasets.
• AI-driven Enrichment: Machine learning cross-references data to identify trends and build comprehensive profiles of HNWIs.

Region-specific HNWI data available at Drimble Data.

• Netherlands: 10,000+
• Dubai: 50,000+
• International: 530,000+

Create Value for Your Business

Drimble Data’s HNWI prospecting data offers tailored solutions for industries targeting HNWIs:

• High-End Real Estate: Gain insights into HNWI’s buying preferences and identify emerging markets for premium real estate.
• Wealth Management: Offer personalized financial solutions with predictive data on investment behavior and asset ownership.
• Luxury Goods and Services: Understand the spending patterns of HNWIs to design targeted campaigns for high-end products.
• Luxury Travel: Create premium experiences by analyzing travel habits and preferences of affluent individuals..

GDPR and ISO-27001 Compliant

Using Drimble Data’s high-quality data is not only efficient but also fully compliant with GDPR and ISO 27001 standards.

Ready to Reach the HNWI Audience?

Drimble Data is your partner in unlocking the potential of high-net-worth individuals for your business. Our advanced analytics and powerful databases allow businesses to reach this highly profitable and exclusive audience.

To find out how we can take your marketing activities to the next level and deliver results, get in touch with us now. Hyperlink to form

Case Study: EXXAERO

Read our exclusive case study where HNWI audience data helped Exxaero enhance their marketing intelligence.

View Case Study